Iconic British brand Burberry has revealed that it is set to stage an Avatar-style 3D catwalk show for the first time in fashion history.
While I certainly cannot be bothered to sit through a three-hour epic movie involving bizarre blue creatures, Burberry will easily be able to entice me into the world of 3D animation.
The clothing brand’s autumn/winter 2010 show will be simultaneously streamed directly to fashion hotspots Paris, New York, Tokyo, Dubai and LA.
But before you start stressing out about why London is missed off the list, fear not, we Brits get the real deal as the catwalk show will take place at the Chelsea College of Art during the capital’s fashion week on February 23rd.
Christopher Bailey, Burberry’s chief creative officer, explains: "3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together."
Bravo, Burberry – it’s certainly refreshing to see a cherished British brand embrace modern technology to enhance the viewing pleasure of fashionistas far and wide.
And it seems as though the brand – and all things associated with it – is going from strength to strength at the moment. Burberry model and Harry Potter actress Emma Watson was recently named as Hollywood’s highest-paid actress at the tender age of 19.
It’s alright for some!
