Men are creatures of habit are they not? Especially when it comes to underwear.
Have you ever bought a man boxers for Christmas for them to moan that they are not their favourite brand and that they will never switch from their trusted coloured waistband?
Women on the other hand are much more open to experimenting with knickers. Even I have tried out a pair of not so comfortable shapewear pants in my time!
But Marks and Spencer has now announced that is it launching a range of slimming underwear for men. Will it take off?
The high street store will be selling a collection of slimming t-shirts and vests in January, aimed at helping men fight the bulge after the holiday binge.
"I predict that in a few years’ time, shapewear will be as much of an essential in men’s wardrobes as ties and socks," stated head of men’s underwear buying Dave Binns.
Equality all the way I say, but will men actually buy the underwear – and will we see a new generation of male Bridget Jones’?
The corset-type top claims that it can reduce the appearance of a man’s torso by as much as 1.5 inches around the waist.
Ed Hardy was recently criticised by the Miami Herald as one of the worst-dressed celebs of the year. It suggested he should address his beer belly and wear clothes more suited to his age.
Will you be purchasing male shapewear this winter to hide the excesses of Christmas?
