Screen sirens Marilyn Monroe and Jane Russell wore them back in the 1950s, and Madonna revived the look during her Blonde Ambition tour in the 1990s, now conical bras have made yet another return to fashion and are being embraced by stylistas in their hordes.
Love them or loathe them, John Lewis has recorded a surge in sales of the quirky underwear garments that work to make women’s boobs look pointier than bullets.
Clearly the spring-summer 2010 lines of designers like Dolce and Gabbana and Jean Paul Gaultier have had a significant effect on the masses, considering they worked the look into their aesthetic in the form of underwear as outwear.
It’s simply the way fashion is going at the minute – take Lady Gaga and Katy Perry for example. They revived granny pants by bejewelling and pairing them with sexy hosiery and heels, turning them into a must-have fashion essential.
But head buyer of lingerie at John Lewis Helen Spencer has another theory for the return of conical bras, saying: "Throughout the last century, the trend for feminine pointy-shaped bras experienced a renaissance following times of a toughened economy, marking a return of unabashed femininity as women seek to have more fun with fashion as a form of escapism."
Whether that really is the case in fashion at the moment is neither here nor there for me. I’m interested in the trend and how it will best suit my favourite designer clothes, but part of me wonders if the look is just too overtly sexual for anywhere outside the bedroom.
What do you think?
