By Alison
This week, it’s time to talk creative…
Paul Davies, Head of Creative and Production
How? I’ve always loved fashion and knew from an early age this was the route for me. I first studied fashion design but soon realised that it was the end product, the image and the idea that I was more interested in. I then went on to study fine art, followed by fashion photography. Everyone in this industry has to put in a lot of work, and mostly for free. It’s essential to kick start your career. I chose to move from a freelance career in photography to working for a company, which is the best move I have made. Nothing beats working in a team towards a common goal.
What? I look after the Creative and Production department. This comprises of several teams- Copywriters, Photographers, Digital Designers and Processors. Together, we work on everything you see. From getting the sales ready each day, to creative shoots and writing for emails, blogs etc. No two days are ever the same, but one thing for sure is that there will be an element of pressure involved! Luckily it’s something we all work well under.
Why? I joined Secretsales.com because it’s a young, exciting company and ultimately I believe in the founder’s vision. There’s passion here that you don’t find in larger companies. Fast-paced, ever-evolving and more importantly a great place to work. I really don’t get the ‘Sunday blues’ as I enjoy my job and the people I work with so much.
Tips and advice? It might be completely obvious but be respectful and treat people in a good way. I always think a smile is a good place to start! Be prepared to go above and beyond to prove yourself and don’t expect everything in a day. It will happen if you put the time and effort in. Mistakes are good as they help you to grow. Enjoy, enjoy, enjoy what you do.
Style? As much as I love fashion, I am not somebody who follows it slavishly. I take note of what’s on trend and mix it up with clothes I already have. I can’t really pinpoint my style. One day its preppy the next it’s something more deconstructed. At the moment I’m all about clashing patterns and fabrics in tonal shades. My motto is less is more, more is more! Just have fun with it.
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